Murdia was raised in Jaipur where she was always exposed
to fine art and craft. The cultural context gave her the
innate ability to experiment with various materials and
colours. She embodied grace and style as she grew up and
inspired others to do the same.
QUALIFICATIONS & TRAINING
Pallavi's determination to pursue fashion was formalized when
she joined the National Institute
of Fashion Technology (Delhi) in 1998.
She then went on to work for Vandana- Mukesh Luthra's
fashion house followed by a brief stint with Malini
and Beena Ramani, eminent figures in the fashion
In her spare time she set about assimilating
designer clothes from various stores across the country to
develop a thorough understanding of trends and patterns that
drove this industry. The objective was obviously to get 'Pallavi
Design Studio' on the road that personified creativity. A
humble beginning in Jaipur at the age of 23 by creating demand
from friends and family gave her the knack of making the wearable
utterly desirable. One thing led to another and within 2 years
she set up a fully equipped production unit complete with
artisans, tailors and such like.
designs sensual clothing that does not
scream for attention. She works with both Indian and western
clothing and fusion of both remains her forte. Formals, semi
formals, and club wear in crepes and georgettes are interplayed
with a mix of brocades, tissues, silks and tie-dyes to create
a formidable range. What's more, she has enhanced her skills
to highlight embroideries like aari-tari, mirror work, dabka-zardosi,
mukaesh, resham, gota patti with sequins, beads and crystals
in vibrant colours, the final product being not only appealing
but also elegant.
It is serious fashion that she is after.
Her aim is to create silhouettes that are timeless and yet
very trendy and her vision is to carve a sense of invisible
bravado in easy, luxurious and resplendent designs. She describes
this rather eloquently- "It's about entering a room feeling
six feet tall and lean". She is strikingly confident and wants
to build her repertoire steadily and sensibly. She also realizes
that there is a long way to go, but the word is outů..
"Accessible, glamourous and perfectly
tailored in superior design, Pallavi's collection is a style
statement for people who seek individual identities"
-Mana and Suneil Shetty
creations fall nothing short of her own experience which is
displayed in her vibrant line of clothing. Her versatility
in styling technique add a new dimension to Indian silhouettes.
The fashion industry seems to have found one more promising
name to add to it's glory."
with style, full of elegance and grace, truly individual,
just when everything else appears mundane and repetitive.
'Pallavi' - definitely a signature line"
designs make the Indian image of womanhood stand tall and
proud. Elegance personified, her clothing will definitely
make the west take a second look. I wish her all the best.
This is her India Shinning campaign"
-HS Sawai Bhawani Singh
MVC of Jaipur.