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The Designer

Pallavi
Pallavi Murdia was raised in Jaipur where she was always exposed to fine art and craft. The cultural context gave her the innate ability to experiment with various materials and colours. She embodied grace and style as she grew up and inspired others to do the same.


QUALIFICATIONS & TRAINING

Pallavi's determination to pursue fashion was formalized when she joined the National Institute of Fashion Technology (Delhi) in 1998.

She then went on to work for Vandana- Mukesh Luthra's fashion house followed by a brief stint with Malini and Beena Ramani, eminent figures in the fashion industry.


In her spare time she set about assimilating designer clothes from various stores across the country to develop a thorough understanding of trends and patterns that drove this industry. The objective was obviously to get 'Pallavi Design Studio' on the road that personified creativity. A humble beginning in Jaipur at the age of 23 by creating demand from friends and family gave her the knack of making the wearable utterly desirable. One thing led to another and within 2 years she set up a fully equipped production unit complete with artisans, tailors and such like.

LABEL BACKGROUND

Pallavi designs sensual clothing that does not scream for attention. She works with both Indian and western clothing and fusion of both remains her forte. Formals, semi formals, and club wear in crepes and georgettes are interplayed with a mix of brocades, tissues, silks and tie-dyes to create a formidable range. What's more, she has enhanced her skills to highlight embroideries like aari-tari, mirror work, dabka-zardosi, mukaesh, resham, gota patti with sequins, beads and crystals in vibrant colours, the final product being not only appealing but also elegant.

It is serious fashion that she is after. Her aim is to create silhouettes that are timeless and yet very trendy and her vision is to carve a sense of invisible bravado in easy, luxurious and resplendent designs. She describes this rather eloquently- "It's about entering a room feeling six feet tall and lean". She is strikingly confident and wants to build her repertoire steadily and sensibly. She also realizes that there is a long way to go, but the word is outů..

"Accessible, glamourous and perfectly tailored in superior design, Pallavi's collection is a style statement for people who seek individual identities"
-Mana and Suneil Shetty

  Fashion designer and Actor

"Pallavi's creations fall nothing short of her own experience which is displayed in her vibrant line of clothing. Her versatility in styling technique add a new dimension to Indian silhouettes. The fashion industry seems to have found one more promising name to add to it's glory."
-Pradeep Hirani
  Chairman, Kimaya.

"Embodied with style, full of elegance and grace, truly individual, just when everything else appears mundane and repetitive. 'Pallavi' - definitely a signature line"
-Rajnish Rathi
  Publisher, Wedding Affair

"Pallavi's designs make the Indian image of womanhood stand tall and proud. Elegance personified, her clothing will definitely make the west take a second look. I wish her all the best. This is her India Shinning campaign"
-HS Sawai Bhawani Singh
  MVC of Jaipur.


 
Copyright © 2006 Pallavi Design Studio. All rights reserved.